Customer Experience Center
THE COMPANY
Carl Zeiss Vision US is a subdivision of ZEISS, a foundation owned German based optical manufacturing company. Carl Zeiss Vision US caters to the US Market and has been around for over 175 years. At the height of the pandemic, Carl Zeiss Vision moved their headquarters from San Diego, CA to Hebron, KY where an existing ZEISS lab was recently established. In order to bring more traffic to the newly furnished lab, they built out a “Customer Experience Center,” to showcase the future of optical practices.
MY ROLE
Utilizing my recently acquired knowledge of virtual tradeshow booths, I was tasked to create different collateral pieces to promote the Customer Experience Center. I produced a responsive 360 immersive experience to promote the Customer Experience Center, as well as, art direct various vendors, create promotional photography and videos.
CREATIVE FIELDS
Responsive Web Design, 360 Experience Platforms, Web Ads, Pay-per-click Ad Banners, Social Media Content, Photography, Videography, FPV Drone
Examples of Equirectangular image from Modeling Agency
Planning
Market Research
Attend Virtual Consumer Electronics Show 2021 to see what other companies are doing to engage a virtual audience
Found 3DVista Virtual Tour Platform
Learn the program before executing our own page
Work with Architecture/3D Modeling Agency – Elmar from labor-weltenbau.de (Challenges getting the correct format and 3D Models)
Requirements for 360 platform
Customizable UI Design
Hosted on a zeiss.com page
Fast load times
Large enough bandwidth per day
Ability to link to Google Analytics
Generate heatmaps
3D Virtual Greenscreen Video Host capabilities (Key Feature we were looking for)
Video in 360 space
Ability to use Equirectangular images
Link to webpages
Embed/link Videos
Image/Document Viewer
Identifying content needed for site
Meet with project leaders and identify where we would like the 360 degree digital renders and what would need to be showcased
Blue dots = primary views requested
Green dots = Secondary views requested
Create a script for each hotspot, or 360 view for the host to record on camera
971 words recorded
Identify video content with product teams
Collection of Video Content and edit where needed
Host them a platform like vimeo.com for linking purposes
Creating Content for site
Record Virtual Host in-studio
Set up lighting and greenscreen
Post-production editing
Cast Model/Host (Most Important)
Book Studio, rent teleprompter, hire crew
FPV Drone Shoot (Promotion)
Multiple Test flights day before
Multiple final runs day of
Post-production editing
Hire FPV Drone Company
Fly to Hebron for shoot
Hire paid actors through model agency
Enlist help from VTS, Lab Ops and HR
Execution
Website launch was in tandem to physical Grand Opening of the ZEISS Customer Experience Center
PHOTOGRAPHY
